The Groundfloor team headed to Atlanta, GA to catch up with real estate investor Ed Jones, founder of Ed Jones Enterprises, and our very own Andy Levison and Jermaine Curtis to discuss how moving past the friction of traditional lending allowed Ed to protect his cash flow, renovate and flip properties faster, and focus on what he does best: transforming homes.
Moving Beyond the Bank Battle
Ed is no stranger to the hustle of the Atlanta market. But for a long time, his growth was throttled by the typical "red tape" of banking. He found himself spending more time battling lenders than actually flipping homes.
"The biggest financing frustrations holding me back were the speed of the draw and the monthly payments," Ed explains. In a business where cash flow is king, having capital tied up in rigid interest payments can be the difference between starting your next project today or waiting three months.
Why Groundfloor Lending? It’s About the Relationship
When Ed connected with Groundfloor Lending, he wasn't just looking for another source of capital, he was looking for a partner that understood the boots on the ground reality of his business. He found that through a personal relationship with the team, specifically working with Andy and Jermaine.
"I came to know Groundfloor in the best way possible, through personal relationships," Ed says. In an industry where trust is the most valuable currency, having a direct line to his lenders allowed him to move with a level of confidence he hadn't experienced before.
Protecting Cash Flow to Fuel Growth
One of the most impactful shifts for Ed’s business was the ability to use Groundfloor’s flexible lending solutions, like deferred monthly payments. By removing the burden of immediate interest payments during the construction phase, Ed was able to protect his cash flow. This flexibility didn’t just make life easier, it allowed him to scale. Instead of managing one or two projects while worrying about the next payment, he could focus on completing high-quality renovations and moving immediately into his next deal.
The Tangible Impact
Today, Ed isn't just surviving the Atlanta market, he’s thriving in it. By cutting out the friction and finding a lender that acts as an extension of his own team, he has been able to:
- Close faster on properties in a competitive market
- Focus on building rather than administrative hurdles
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Maintain transparency throughout the underwriting and closing process
For Ed, the partnership with Groundfloor Lending has been a game changer. His advice to others? Find a partner that wants to see you scale as much as you do.
Are you a builder or fix-and-flip investor looking to move faster? Apply below to see how Groundfloor Lending can help you scale your next project.
