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In this project spotlight, we’re featuring a statement-making new construction property in a prime location where you’re close enough to catch a Georgia Bulldogs game during the day and head to downtown Atlanta for a night out. Whether you’re looking to build a bold, modern mansion like this property or prefer a unique style tailored to your needs, Groundfloor Lending is your partner in making it happen. 

Grayson Rd. Outside

The Property: Nearly 7,000 Square Feet of Modern Elegance
This featured new-construction home sits on an acre of land and offers nearly 7,000 square feet, plenty of room for the modern living buyers are seeking today. Not only does this featured property have convenient access to Athens and Atlanta, but it’s also near several great parks and golf courses, perfect for those who love getting outside while still living in style. 

Investors understand that long-term property performance is driven by sustained economic performance and population growth. Investing in a dynamic, expanding community allows your asset to grow alongside the region that supports it. 

The Atlanta metro area has demonstrated consistent growth and enduring appeal, making it a strategic and resilient place to invest. Below are some of the key reasons why Atlanta stands out as an exceptional market for real estate investors:

Population and Job Growth Drive Demand 
The Atlanta metro area consistently ranks among the fastest-growing U.S. metros. People continue to move here for several key reasons:

  • The Jobs are Here: Atlanta is a magnet for tech, healthcare, and logistics. When companies like Home Depot, Delta, and Coca-Cola call a city home, you know there’s a steady stream of well-paid professionals looking for a place to live.

  • The "Sunbelt" Advantage: A significantly lower cost of living compared to coastal hubs like New York or San Francisco makes Atlanta a magnet for both migrating talent and corporate relocations.

  • People Actually Want to Be Here: With a lower cost of living than the coast and top-tier schools nearby, the "Sunbelt" migration is real. More people means more demand, which leads to better appreciation for your build.

  • It’s Accessible: Compared to places like NYC or LA, you can actually get into the Atlanta market without needing an impossible amount of capital. It’s a great place to scale a building business quickly.

Grayson Front Room

Easy Real Estate Market To Enter

Compared to many major U.S. metros, Atlanta remains one of the most practical markets for scaling a construction business:

  • Entry-Level Opportunity: Lower land costs and favorable zoning in many sub-markets allow for higher margins at the entry and mid-tier levels.
  • Strong Absorption Rates: High demand from both traditional buyers and a robust rental market ensures that well-located properties don't sit on the books for long.
  • High Transaction Volume: A dense investor base and high liquidity mean more exit strategies, whether you are looking to sell to an end-user or a portfolio buyer.
Financing Designed for Builders

Groundfloor Lending empowers you to build your vision through ground-up construction loans that keep your work moving forward. We support you with flexible draw schedules, expert guidance from a professional team of construction managers, and interest-only payment options. 

Here are the specific perks we offer to help you maintain your cash flow:

  • Financed Origination Fees: We wrap origination fees into the loan, reducing your "cash-out-of-pocket" on day one.
  • 2nd Lien Assistance: We offer unique flexibility with 2nd lien options to help bridge the gap on your down payment requirements.
  • Deferred Payment Structures: Options to defer payments until the project is paid off, allowing you to reinvest your monthly capital back into the build.
  • Scalable Capital: Loans up to $5 million to support everything from mid-market builds to high-end luxury estates.

Grayson Kitchen

Case Study: High-Margin Modern Luxury

This builder used a 12-month loan for $667,238 to construct this spacious home, which is currently on the market for $1.5 million. Beyond the impressive ROI, the property’s specs speak to the level of quality Groundfloor Lending supports:

  • Expansion Ready: 6 Bedrooms and 8 Bathrooms designed for multi-generational living or high-end entertaining.
  • Premium Finishes: Open-concept floor plans featuring hardwood floors, custom designer lighting, and soaring ceilings.
  • Luxury Tier Amenities: A dedicated wine cellar, a full game room, and 4 custom fireplaces.
  • Builder Freedom: No HOA restrictions, allowing for maximum design flexibility and buyer appeal.
Stop Waiting, Start Breaking Ground

There are more projects just like this sitting on your computer or in a folder, ready to be built. All you need is a reliable lender to get you started and support you every step of the way. Our proven expertise means we understand everything from permits to timelines to the importance of steady funding. That’s why there’s no better partner to bring your blueprints to life than Groundfloor Lending. 

Fill out the form today and get fast feedback so you can break ground sooner on your new construction.